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Search Engine Optimization, otherwise known as SEO, is when you make your website easier to find in search engine results when an individual searches for a topic similar to the content of your web page.

For example, if you have built a website devoted to weight loss products, your ultimate goal would be to have your web page appear at, or near, the top of the page in the search engine results when someone is searching for “weight loss products”. The better your search engine ranking, the more visitors will access your website. No one will find your website if it doesn’t show up until page 50. Most people don’t search past the first or second page, unfortunately.

There are ways to optimize your website in the search engines by doing on-page SEO as well as off-page SEO.

What is on-page SEO, in case you don’t already know? It’s what you can do within your website to manipulate the search engine results. For example, search engines use search algorithms to decide if the content of your website is a replica of the information on another similar website that has already been ranked, which in turn could hurt your search engine ranking. Others claim that this doesn’t matter at all.

Also, the words, or phrases, an individual puts into a search engine to get the answers they need are the keywords you want to assign to each page within your website. Assigning the most targeted and effective keywords can have a huge impact on how much traffic you will get to your website. This is in part because the search engines evaluate the information on your web page to be sure that the content is related to the keywords you assigned. Makes sense …. but it can get a lot more complicated than that, so this is definitely something you will need to pay a LOT of attention to when first starting out. You may want to tweak your content and keywords a few times to get the results you want. Believe me, I did!

Off-page SEO is a bit trickier. Some say that off-page SEO is more important than on-page SEO when considering how the search engines are ranking your web pages. The best, and most effective, example of off-page SEO is getting links back to your website from other web pages, otherwise known as “back-links”. You’ll want to get as many links back to your web pages as possible so the search engines think your content is reliable and relevant. If you have a lot of back-links to your website, it must be great, right?

There are a number of techniques and “tricks” to optimize your website and every single course or software package will promise the world when it comes to SEO. So, do they deliver?

There are tons of great products out there, so do your research and find out which one is best for YOU!