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How do you describe a mobile billboard?  Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.

You can see it in various forms.  You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.

Why are so many businesses using this medium to get their brand or message across to the consumer?  I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.

First of all, lets talk about cost.  Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the cost being very competitive if not better there is another advantage that weights it in it’s favor.  Actual impressions or exposure to the consumers.

Compared to the usual billboards out there, that a prospect could just pass it by without even looking.But the way in which a mobile billboard get’s it’s message across, it is much more effective.And the way it is able to do that is by being in the consumer’s face.You can’t just pass it by.It is stuck with you in traffic right at eye level

This is powerful.A consumer who is going through traffic, with an ad message right in their face can’t be turned off.

That is a huge problem that traditional advertising such as TV or radio faces.  With the advent of Tivo and satellite radio, a consumer could practically live commercial free.

So going with a mobile billboard allows the business to get their message read and impressed upon the mind of the consumer.

If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad.It speaks loudly for attention.And when the prospective customer is stuck in traffic with nothing better to do, you don’t have to be as loud as other types of advertising.

With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business.More customers and more leads are going to come based on this form of advertising. 

You are guaranteed exposure.You are pretty much guaranteed to getting your message read and heard.What else could an advertiser want.

You can see that it is effective by the fact that many businesses are now using it to advertise.  In 2004 alone, there was over $5.8 billion went towards this form of advertising.With all kinds of money being spent, it must be effective.

So for many businesses looking for more ways to find customers, this might just be what they are looking for.