Earn Money Working at Home

There is no point in creating a website unless you have thought about how you are going to get visitors. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. You want the majority of visitors to come from search engines. The search engines generate targeted traffic and the great news is its costs you nothing.

Search engine incomes are directly related to the number of relevant results they present to their users. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. The more frequently users return to the search engine the more opportunity and income the search engines create. You and your web pages face a similar challenge.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.

So what is it you need to do?. There are two key ways you can do this. You can work hard to produce very good content and publish it on your web pages or you can advertise using methods such as Pay Per Click or Google Adwords.

From a search engines perspective there are only keywords and key phrases without these content on the Internet simply doesn’t exist. The user typing a keyword or phrase into the search engine starts the search process. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. Search engines use relevance and authority to decide what pages get returned and presented to the searcher.

Relevance is a function of the keywords in the text of the webpage and authority is determined by the number and type of back links . The search engines determine the order in which web pages are indexed on the results pages by the number of back links to the page and their respective authority.

Back links are the most important factor in optimising your pages for the search engines.

Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. ‘Anchor text’ is the name given to the text label on a back link and is used by the search engines in assessing the value of a back link. Back links fall into a range of values that are derived from origin and anchor text.

The search engines give authority to web pages which can be passed on to your web pages through the back links.The higher the authority of the web page ‘sending’ the back link the more authority is likely to received by your web pages.